Saturday, November 1, 2008

RA Research Article 2

http://www.eff.org/pages/customer-always-wrong-users-guide-drm-online-music/

Audience: Law abiding music Consumers who don't know about Digital rights management(DRM) and think they own the music they purchase.

Watco of implementing DRM on your satisfaction as a consumer?

Implementing DRM dissatisfies you as a consumer.
Because implementing DRM makes the customer always wrong.

The EFF uses company names that all music consumers know to give ethos to his argument. They talk about how these companies, Itunes, Microsoft, Real Music Store, and Napster, all have some sort of DRM in their music sells. Yeah, they are somewhat supportive to their customers, but they still put restrictions on how many computers you can place your music on. They state that Itunes puts a restriction of how many times you can burn a song on DVD and how many mp3 devices you can use to listen to your music. All the popular music selling companies are doing it. The ethos in this article gives undeniable credit to the argument because everyone who buys music online has purchased at least once from Itunes wide variety of titles. They also either use Itunes or Windows media player.

The title to this article is very upsetting. "The Customer is always wrong." Aren't you frustrated with these stupid restrictions. It makes me upset. I bought the music, I want to feel free to do whatever I please with it, so long as I am not giving to others for free. Eff plays on this emotion through out their whole article talking about how our rights as consumers are diminished and and we don't own the music, we own the ability to listen to the music. They use the emotion of dissatisfaction constantly. The article gives an example of a record company coming to your home and replacing your CD with one that doesn't work in CD player.

Law abiding music fans get less for their money. In an attempt to protect their investments, they are making honest consumers punish. They just assume everyone is dishonest. The logic is good. It makes me even more upset to hear this logic. I think most people are honest and try their hardest to do what is right. They advise that before making any purchase, we should consider the DRM the company of whom we are to purchase from supports.

I think his argument is effective and makes perfect sense.

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